This Is What Marketing Firepower Looks Like
An in-house marketing agency, a full marketing and technology stack, and a model built to make its members impossible to ignore.
What Is Progeny
Every Member
Gets an Agency
Progeny is a full marketing agency built exclusively for Professionals members. The only one of its kind in Australian real estate.
Led by our CEO and award-winning National Creative Director, both with 25 years building brands across Australia and Asia. Progeny has an elite team of strategists, writers, designers and developers behind them across Brisbane, Melbourne and London.
Together, they set a creative standard most groups have never had.
The Work
Don’t Take Our Word for It
Here’s a snapshot of the brand, the campaigns, the content and the tools that come with membership.
- National Brand Campaign
Local Area Marketing
Seasonal Campaigns- Events
Lead Generation
Agent Profiles and Personal Branding
Social and Content
The Template Library
From national campaigns to local area member marketing All Made by the Agency That Was Made for Professionals.
Beyond the Agency
An Ecosystem at Enterprise Scale
Progeny sits at the centre, with a hand-picked specialist behind every discipline. Vetted, negotiated and ready for members from day one.
One group negotiating at scale. Every member getting enterprise-grade specialists at membership prices.
Brand Management
Public Relations
Digital
Search
Social
Media Buying
The In-House Agency
The Commitment
The Model That Pays for the Firepower
50% of members fees goes straight back into marketing.
There are no shareholders to pay and no corporate margin to protect. The group exists for one reason: to grow its members’ businesses.
What Membership Gets You
Everything Here, Included
Not add-ons. Not a retainer. This is what sits behind every Professionals office from day one.
- A dedicated in-house marketing agency
- 50 cents in every dollar reinvested
- 1,700+ ready-to-use templates
- Custom design work for your office
- Local agent marketing campaigns
- A specialist PR agency
- Enterprise Canva for every agent
- Digital, search and social specialists
- National campaigns you plug straight into
- Marketing support for agents and your team
One Membership. All of It.
The Next Step
Ready When You Are
A conversation with our Head of Business Development. No pitch, no pressure.
“Most principals I talk to already know their marketing could be working harder. The conversation is about what that could look like for your business specifically. I’ll walk you through what we do for our members and why it works.”
Bill WoodardHead of Business Development